What Are The Important Services You Can Get When You Partner With A Reputed SEO Company In Sri Lanka?

Search Engine Optimization In Sri Lanka

As a business operating in Sri Lanka, you will most certainly be interested in any tools and techniques that will help improve your business operations. One such very important tool that has gained high levels of popularity is the use of SEO to develop a comprehensive internet marketing strategy for your business. This is a great solution because it is known to provide a multitude of benefits that contribute to your business gaining a sustainable competitive advantage over other competitors in the market space.

SEO Company in Sri Lanka

Owing to this increased importance you would most certainly feel the need to get in touch with a reputed SEO company in Sri Lanka and learn about the many services that can be used to put your business ahead of the competition. With more and more consumers going online to find the products and services they seek and also look to complete all their actions online, it becomes important that you have a solid internet marketing strategy in place to make the best use of your resources and take your business to higher levels.

Important Online Marketing Services You Gain

One of the fundamental aspects you need to focus on with search engine optimization is on-site SEO. Most businesses in Sri Lanka operate through a website. But most of these sites are not optimized in the best way to gain optimum search engine visibility. With a proper SEO strategy in place you will be able to make your site more searchable. In addition to this you can also make your site more user-friendly to promote better engagement levels.

An equally important part of your online marketing strategy in Sri Lanka is to focus on off-site SEO. This is another important area a reliable SEO professional can help you with. In order for you site to gain a top search position, an important factor would be the number of incoming links it has. When there are more incoming links it would signal a sense of trust and dependability which in turn will positively influence your ranking position. Other important services that will help grow your business include:

  • The ability to reach target audiences outside of the country in which you are based.
  • With the use of ethical techniques prevents you from getting penalties that might be incurred through black hat techniques.

Important On-page SEO Factors to Cover in a SEO Audit

URL Structure

URL structure of sub-pages of the website should be meaningful and easy to understand by users. In old days many web designers used numbers when creating pages. But as per popular search engine Google it is not meaningful. For example, if a web page is about a honeymoon tour package, a better URL structure would be www.example.com/honeymoon-tour or www.example.com/honeymoon-tour-package. But www.example.com/honeymoon or www.example.com/tour01, www.example.com/page1 etc are not recommended page URLs. Having the target primary keyword in the URL structure helps to climb in rankings on search results. Also, it is NOT recommended to have lengthy URL structure like www.example.com/honeymoon-tour-packages-cheap-prices

Navigation Menu

Navigation menu is important structure of a website, users use it to navigate across other web pages. A typical navigation menu contains links for Home page, About Us Page, Service Page (individual services comes as sub-menu of the service page), Testimonials page, Blog, Contact Us page etc. For example, a tour business may have the following top navigation menu :

  • Home
  • About Us
  • Tour Packages
    • Sri Lanka Beach Tour
      • 3 Days Beach Holidays
      • 5 Days Beach Holidays
      • 7 Days Beach Holidays
    • Sri Lanka Honeymoon Tour
      • 5 Days Honeymoon Holidays
      • 14 Days Honeymoon Holidays
    • Sri Lanka Wildlife Tour
    • Sri Lanka Family Tour
    • Sri Lanka Cultural Tour
  • Testimonials
  • Travel Blog
  • Contact Us

Note that, text label of menu item should be meaningful, it gives an idea about page to the visitor, also it becomes the anchor text for inner link building that helps in search engine optimization.

Footer Section

It is vital to have copyright details, privacy policy, terms and conditions page as well as a footer menu in footer section. A footer menu is almost similar to top navigation menu; but for SEO purpose, it is better to link to pages that are not linked in the top navigation page to give more exposure to such inner pages; or an detail easy to understand website structure with links pointing to inner pages help for better search engine results rankings. A tour operating business footer section may have the below sections :

  • List of activities to do in Sri Lanka
  • List of tour attractions in Sri Lanka
  • List of Tour the agency organize
  • List of most important tour packages
  • Link to Home, Blog, Contact us pages

Title & Meta Descriptions

Title & meta descriptions play vital role in SEO. Having primary keyword in title & meta description as well as having better call of actions within title & meta descriptions are helpful in SEO as well as to increase the click-through rates from search results. That is, Having attractive, keyword rich title and meta description are important to increase the search engine rankings & click through rates. It does not mean to have all target keywords in title & meta description which may look like spam and will have negative impact in SEO.

Other than above discussed factors there are various on-page SEO factors which Google and other popular search engines take into account when returning results for a query from user.