Important On-page SEO Factors to Cover in a SEO Audit

URL Structure

URL structure of sub-pages of the website should be meaningful and easy to understand by users. In old days many web designers used numbers when creating pages. But as per popular search engine Google it is not meaningful. For example, if a web page is about a honeymoon tour package, a better URL structure would be www.example.com/honeymoon-tour or www.example.com/honeymoon-tour-package. But www.example.com/honeymoon or www.example.com/tour01, www.example.com/page1 etc are not recommended page URLs. Having the target primary keyword in the URL structure helps to climb in rankings on search results. Also, it is NOT recommended to have lengthy URL structure like www.example.com/honeymoon-tour-packages-cheap-prices

Navigation Menu

Navigation menu is important structure of a website, users use it to navigate across other web pages. A typical navigation menu contains links for Home page, About Us Page, Service Page (individual services comes as sub-menu of the service page), Testimonials page, Blog, Contact Us page etc. For example, a tour business may have the following top navigation menu :

  • Home
  • About Us
  • Tour Packages
    • Sri Lanka Beach Tour
      • 3 Days Beach Holidays
      • 5 Days Beach Holidays
      • 7 Days Beach Holidays
    • Sri Lanka Honeymoon Tour
      • 5 Days Honeymoon Holidays
      • 14 Days Honeymoon Holidays
    • Sri Lanka Wildlife Tour
    • Sri Lanka Family Tour
    • Sri Lanka Cultural Tour
  • Testimonials
  • Travel Blog
  • Contact Us

Note that, text label of menu item should be meaningful, it gives an idea about page to the visitor, also it becomes the anchor text for inner link building that helps in search engine optimization.

Footer Section

It is vital to have copyright details, privacy policy, terms and conditions page as well as a footer menu in footer section. A footer menu is almost similar to top navigation menu; but for SEO purpose, it is better to link to pages that are not linked in the top navigation page to give more exposure to such inner pages; or an detail easy to understand website structure with links pointing to inner pages help for better search engine results rankings. A tour operating business footer section may have the below sections :

  • List of activities to do in Sri Lanka
  • List of tour attractions in Sri Lanka
  • List of Tour the agency organize
  • List of most important tour packages
  • Link to Home, Blog, Contact us pages

Title & Meta Descriptions

Title & meta descriptions play vital role in SEO. Having primary keyword in title & meta description as well as having better call of actions within title & meta descriptions are helpful in SEO as well as to increase the click-through rates from search results. That is, Having attractive, keyword rich title and meta description are important to increase the search engine rankings & click through rates. It does not mean to have all target keywords in title & meta description which may look like spam and will have negative impact in SEO.

Other than above discussed factors there are various on-page SEO factors which Google and other popular search engines take into account when returning results for a query from user.

Why Landing Page Optimization is MUST for Online Marketing in Sri Lanka

These days online marketing is important for businesses in Sri Lanka as result of demand growth via online. Search engines such as Google plays vital role in driving more traffic, leads, inquires and sales. The SEO company in Sri Lanka, the EQLankaSEO guides to get top listing on Google search results & achieving marketing goals for Sri Lanka and international businesses. Having website on top results in the Google search ranking page is not enough. The professional SEO specialist should guarantee that the landing page helps to increase conversion rates, so that visitors can communicate with business and proceed to sales. Not only the landing page, but also website structure & ease of navigation around website too important to increase number of inquires received.

Landing Page Optimization

The landing page is where visitor arrives first; so, there should be a way user can interact easily with website. There should be easy way, the user can navigate to other pages of website too. The recommended things to have on a landing page :

For a business that Offers Services
  • It is better to have quick contact form in landing page, which helps to collect required information from visitor.
  • If business offer any special offers, it can be displayed on top corner with eye catchy design/button.
  • Having e-mail, and phone number in big letters.
  • Displaying reviews from third party websites such as Google+, Yelp, Facebook etc.
For a Business that Sells Products Online
  • Showcase top products with images, some product details & bigger “Buy Now” button
  • Customer care contact details (phone number, email)
  • Online chat form to contact with customer care
  • If there are any discount offers, display it with eye catchy design

Either for services or products, having a user friendly and easy to understand navigation menu is the must on the header & footer. This helps visitors to navigate to other pages of the website and explore the information they are seeking for, which too assists on getting inquires.

Contact SEO consultant in Sri Lanka, the EQLankaSEO today for better landing page optimization to increase number of inquiries thorough your website. Landing page optimization, website structure optimization and navigation optimization not only gives better user experience, but also let the search engine crawlers to index all the pages of the website and improve search engine rankings too.

Time for Sri Lanka Businesses to Focus on Online Market Demand

In 2017, even though Sri Lanka is one of the developing country in the World, it does not mean Sri Lankans are far away beyond the digital World. Almost everyone has their smartphone and familiar with internet, Facebook, Google and more. As result of technology growth and globalization, Sri Lankans are up to date on what is happening around the World.

How Google & Facebook Help for More Sales

As this is the current climate, for the businesses operating in Sri Lanka, it is must now to go for online market and secure their market share on online through various popular online platforms such as Facebook and Google. Even though Facebook helps to reach target audience, the reach through Google is easier to convert into sales compare to Facebook.

This is because, with Google, businesses reach almost the target audience, that is, if someone wants to buy something they query on Google to find the product/service. By so, almost the Google users are on the way to purchase. So, covering more market space on Google platform is vital for the businesses, and it is inbound marketing method, which costs lower compare to television, radio, newspaper and other traditional campaigns.

On the other hand, even though target customers liked the business’s Facebook page, it is not always guaranteed they are on a buying process compare to a Google user comes from a Google search. Anyhow, it is important for Sri Lanka businesses to use combination of both Facebook and Google to get more sales/results out of the online market demand.

Google PPC Vs SEO

There are two ways the businesses can have their visibility on Google. Such as Google Adwords Campaign (Pay per click) and Google SEO (Search Engine Optimization). With the Google Adwords (PPC), the businesses pay Google for each and every click the website receives from the Adword. For a single Google search, Google displays about 4 Adwords on top and 1-2 on the bottom of the search results page. That is, there is room for only 4-5 business for a search term. Google chooses the Adwords to display based on the bid amount and the Adwords quality. So, the businesses should pay more than their competitors to stay on top. On long run, Google PPC is expensive (specially on a competitive market), even though it drives results. It is obvious that many businesses may not have ideas on how to work with PPC, on such cases there are online marketing companies like EQLankaSEO.com in Sri Lanka to help businesses to get success with Pay Per Click Campaigns.

Optimizing business website to Google helps to drive FREE traffic from Google. But it takes time subjected to the competition, business market, the search phrases to get top rankings and more. Even though it takes time, on the long run, the businesses will get great amount of benefits compare to Google PPC. EQLankaSEO.com is one of the best SEO company in Sri Lanka serving international and local clients since 2007. With huge amount of experience, EQLankaSEO.com gets top rankings on Google and helps businesses in Sri Lanka and globally to get more sales and generate more profits.

Mobile Friendly Websites

Even though the most of the businesses have website for their business in Sri Lanka, there are businesses which do not have mobile friendly website. That is, the businesses are not up to date with the technology. As discussed above, many Sri Lankans visit the website through their mobile devices compare to desktop devices. If the website is not mobile friendly, the target customer may simply switch to a competitor who has mobile friendly website. So, it is very important for businesses to ensure the mobile friendliness of their website. EQLankaSEO.com helps businesses in web designing too, to hire a web designer in Sri Lanka who ensures mobile friendliness and search engine friendliness of website design, contact EQLankaSEO.com today.

How SEO Impacts Your Business In Sri Lanka

The fundamental premise for having an SEO strategy is to draw traffic from your target consumer group and thereby achieve sales growth and increase in revenue. But as a business in Sri Lanka it is important to understand that SEO strategies do not deliver top rankings overnight. It should be viewed as a continuous process. That is why it is useful to partner with a professional organization such as ourselves to create a healthy working relationship where we could guide you through the process step-by-step of the way.

No matter what industry you are in, the competition among companies in Sri Lanka is becoming quite stiff. Therefore it is useful to apply strategic techniques which would help set your company above the rest of the competition. It is also important that you build up a reputation and create a sustainable competitive edge. This can be achieved through SEO. With almost all companies operating within Sri Lanka now building their online presence, it is essential that you try to outperform your competitors in this aspect. The following are some of the positives brought about by search engine optimization.

  • Your website becomes more user friendly
  • You would be able to reach a wider target consumer group
  • Achieve better conversion rates

Why SEO Is Essential For Business Growth

A major part of defining your business success within Sri Lanka is how aware your consumers are about your brand and the brand value created around it. This is one of the more hidden advantages offered through proper SEO strategies. But the impact is quite significant. It is found that consumers are more likely to trust businesses which have higher search rankings and better online presence. Therefore it is a must that as an aspiring company in Sri Lanka that you build your brand awareness through SEO. We invite you to partner with us to develop this strategy in the most suitable form for your company.

You will also be able to build a stable and dedicated fan base. Within the strong competition you would be faced with within Sri Lanka it is important that you build loyalty among your customer base for your brand. Since there is a close tie between social media networks and SEO practices, it is imperative that businesses in Sri Lanka capitalize upon this. Do not hesitate to get in touch with us to explore how we can build a customized solution for you.