How Businesses Can Survive with Coronavirus, COVID-19

COVID-19 Vs Online Market Demand

Current COVID-19 situation forces every business to go online in order to survive for long run. On the other hand, the COVID-19 opened up the demand for home delivery businesses, that in turn boosts the online businesses not only in Sri Lanka but also all around the World. The COVID-19 pushes the World to go digital than ever before. There are local businesses and firms understand the impact of the Coronavirus situation, and move forward to serve their customers and target audience via online. If you look at the Facebook sponsor advertisements, online freelancer job posting sites and etc, you may notice there are entrepreneurs and big cooperates seeking for e-commerce website, social media marketing services, SEO services and more digital marketing services. Not only that, there are lots of businesses go online and start to promote their business pages on Facebook, and invest further with online marketing to capture and serve their customers via online marketing platforms.

Stable Market to Expect with ‘Go Online’ Business Model

There are some professionals argued that, the increased online demand during Coronavirus period, may not exist further in post pandemic market. But that may not be true; customers who feel safe and easy may proceed with online buying, besides of the fact, online buying saves lots of time in terms of travel and more. By applying various customer acquisitions or marketing techniques, businesses may introduce different offer schemes and capture the online market even the online market demand goes negative near future. So, the businesses may invest and go online now, without having any worries about their future of online business model, as there are more and more room for market development in future for any online business.

3 Better Cost Cutting Practices for Better Survival of Business

1. Moderately Save e-Commerce Website Design Cost

As a rule of thumb, businesses which decide to go online should understand that, having well functional and attractive e-commerce website is not adequate to generate more sales and profits. There should be the digital marketing channels professionally tuned well to reach the target audience on digital (online) market space. For businesses in Sri Lanka which enter the e-commerce World just now, or any other startups which try to capture the online market demand, should have a website to communicate with their target customers, but it is not wise to invest millions of money for it. Usually, there are e-commerce web design companies in Sri Lanka requires millions of investment to setup a complete e-commerce website. If a startup online business, invest such huge investment on just web design, the business may not have enough funds to invest with marketing and operational activities.

2. Go Virtual & Save Office Rental

Once again the Coronavirus taught us a lesson that, teams can be still connected virtually and proceed with business activities. With the use of technology, and highly recommended technical tools in table, the businesses may save the rental cost for their office operational activities.

3. Go for Freelancers for Delivery

By hiring freelancers or outsource service agencies, the businesses can save cost of human resource management, and other human resource activities.

As there are more businesses entering the digital market space now, the competition on online market space is high, and the businesses should have enough finance to survive and market their products or services. So, as a cost-cutting mechanism, the business may save some of their money with e-commerce website design, office rental, human resource cost, and invest that money with online marketing activities such as social media marketing, search engine marketing, search engine optimization and operational activities. By investing in the marketing & operational activities, as business grows further, the business owners may go on adding extra features such as complete e-commerce platform, integrated payment gateway systems, setting up attractive outlets for customers to collect products/services etc.

What Are The Important Services You Can Get When You Partner With A Reputed SEO Company In Sri Lanka?

SEO Sri Lanka

Search Engine Optimization In Sri Lanka

As a business operating in Sri Lanka, you will most certainly be interested in any tools and techniques that will help improve your business operations. One such very important tool that has gained high levels of popularity is the use of SEO to develop a comprehensive internet marketing strategy for your business. SEO is a great marketing solution because it is known to provide a multitude of benefits that contribute to your business to gain sustainable competitive advantage over other competitors in the market space.

SEO Specialist Sri Lanka

Owing to this increased importance you would most certainly feel the need to get in touch with a reputed SEO company in Sri Lanka and learn about the many search engine optimization services that can be used to place your business ahead of the competition. With more and more consumers going online to find the products and services, they seek to complete all their actions online, it becomes important that you have a solid internet marketing strategy in place to make the best use of your resources and take your business to higher levels.

Important Parts of Search Engine Optimization Services

One of the fundamental aspects you need to focus on with search engine optimization is on-site SEO. Most businesses in Sri Lanka operate through a website, but most of these websites are not optimized for search engine results page, in the best way to gain optimum search engine visibility. With a best SEO strategy in place you will be able to make your site more searchable. In addition to this you can also make your website more user-friendly to promote better engagement levels. To do so, a guidance of search engine marketing expert in Sri Lanka is the ideal option.

SEO Company Sri Lanka

An equally important part of your online marketing strategy in Sri Lanka is to focus on off-site SEO. This is another important area a reliable SEO professional can help you. In order for you site to gain a top search positions in search engine results page (SERP), an important factor would be the number of incoming links it has. When there are quality incoming links it would signal a sense of trust and dependability of your business website which in turn will positively influence your search ranking position on search engine results page.

SEO Agency Sri Lanka