Working with A SEO Company in Sri Lanka

Important Things You Need To Know When You Work With A SEO Company In Sri Lanka

How To Hire SEO Specialist

SEO is an art which needs to be managed in a careful manner. Many large companies have mastered this art and are reaping the benefits of it. In most parts of the world SEO has thus become an important tool in helping business gain improved visibility among their target audience and hence an effective means of growing their business. This need has now been identified among businesses in Sri Lanka as well. But there is no easy way to master this art. Thus most of those who want to effectively implement their business often turn to a SEO Company in Sri Lanka to get the services they seek.

SEO Sri Lanka

When you hire SEO Specialist in Sri Lanka, it will first help you to understand what such a professional does. They actually have a multitude of skills that help a website or the entire online presence of a business get good rankings and show up on top of targeted searches. This means whenever someone is looking for businesses or services related to what you offer, the name of your business will gain high prominence making it one of the best options available for the potential customer to pick from.

To achieve the above, the SEO expert you choose must offer a variety of services. In the case you partner with a leading service provider in Sri Lanka like EQLankaSEO you will see that they methodically approach the project by taking care of various aspects. Firstly there are technical factors involved. This is actually how the site is built and functions. The next are the on-page factors like keywords, high quality content, ease of navigation and well-planned layout. Finally are the off-page factors like incoming links.

Search Engine Optimization Sri Lanka

Cost Of SEO In Sri Lanka

Now that you know the importance of hiring an SEO specialist like EQLankaSEO you would also need to understand what are the cost factors involved with building a SEO strategy. Any good professional will first start with a SEO audit. Since most businesses already have an online presence to start with, the professional will perform an audit to see how this can be used as a base to carry out the work. In addition the following factors contribute to the cost.

  • Quality of the page
  • Competition faced in the industry

Important On-page SEO Factors to Cover in a SEO Audit

URL Structure

URL structure of sub-pages of the website should be meaningful and easy to understand by users. In old days many web designers used numbers when creating pages. But as per popular search engine Google it is not meaningful. For example, if a web page is about a honeymoon tour package, a better URL structure would be www.example.com/honeymoon-tour or www.example.com/honeymoon-tour-package. But www.example.com/honeymoon or www.example.com/tour01, www.example.com/page1 etc are not recommended page URLs. Having the target primary keyword in the URL structure helps to climb in rankings on search results. Also, it is NOT recommended to have lengthy URL structure like www.example.com/honeymoon-tour-packages-cheap-prices

Navigation Menu

Navigation menu is important structure of a website, users use it to navigate across other web pages. A typical navigation menu contains links for Home page, About Us Page, Service Page (individual services comes as sub-menu of the service page), Testimonials page, Blog, Contact Us page etc. For example, a tour business may have the following top navigation menu :

  • Home
  • About Us
  • Tour Packages
    • Sri Lanka Beach Tour
      • 3 Days Beach Holidays
      • 5 Days Beach Holidays
      • 7 Days Beach Holidays
    • Sri Lanka Honeymoon Tour
      • 5 Days Honeymoon Holidays
      • 14 Days Honeymoon Holidays
    • Sri Lanka Wildlife Tour
    • Sri Lanka Family Tour
    • Sri Lanka Cultural Tour
  • Testimonials
  • Travel Blog
  • Contact Us

Note that, text label of menu item should be meaningful, it gives an idea about page to the visitor, also it becomes the anchor text for inner link building that helps in search engine optimization.

Footer Section

It is vital to have copyright details, privacy policy, terms and conditions page as well as a footer menu in footer section. A footer menu is almost similar to top navigation menu; but for SEO purpose, it is better to link to pages that are not linked in the top navigation page to give more exposure to such inner pages; or an detail easy to understand website structure with links pointing to inner pages help for better search engine results rankings. A tour operating business footer section may have the below sections :

  • List of activities to do in Sri Lanka
  • List of tour attractions in Sri Lanka
  • List of Tour the agency organize
  • List of most important tour packages
  • Link to Home, Blog, Contact us pages

Title & Meta Descriptions

Title & meta descriptions play vital role in SEO. Having primary keyword in title & meta description as well as having better call of actions within title & meta descriptions are helpful in SEO as well as to increase the click-through rates from search results. That is, Having attractive, keyword rich title and meta description are important to increase the search engine rankings & click through rates. It does not mean to have all target keywords in title & meta description which may look like spam and will have negative impact in SEO.

Other than above discussed factors there are various on-page SEO factors which Google and other popular search engines take into account when returning results for a query from user.