How Businesses Can Survive with Coronavirus, COVID-19

COVID-19 Vs Online Market Demand

Current COVID-19 situation forces every business to go online in order to survive for long run. On the other hand, the COVID-19 opened up the demand for home delivery businesses, that in turn boosts the online businesses not only in Sri Lanka but also all around the World. The COVID-19 pushes the World to go digital than ever before. There are local businesses and firms understand the impact of the Coronavirus situation, and move forward to serve their customers and target audience via online. If you look at the Facebook sponsor advertisements, online freelancer job posting sites and etc, you may notice there are entrepreneurs and big cooperates seeking for e-commerce website, social media marketing services, SEO services and more digital marketing services. Not only that, there are lots of businesses go online and start to promote their business pages on Facebook, and invest further with online marketing to capture and serve their customers via online marketing platforms.

Stable Market to Expect with ‘Go Online’ Business Model

There are some professionals argued that, the increased online demand during Coronavirus period, may not exist further in post pandemic market. But that may not be true; customers who feel safe and easy may proceed with online buying, besides of the fact, online buying saves lots of time in terms of travel and more. By applying various customer acquisitions or marketing techniques, businesses may introduce different offer schemes and capture the online market even the online market demand goes negative near future. So, the businesses may invest and go online now, without having any worries about their future of online business model, as there are more and more room for market development in future for any online business.

3 Better Cost Cutting Practices for Better Survival of Business

1. Moderately Save e-Commerce Website Design Cost

As a rule of thumb, businesses which decide to go online should understand that, having well functional and attractive e-commerce website is not adequate to generate more sales and profits. There should be the digital marketing channels professionally tuned well to reach the target audience on digital (online) market space. For businesses in Sri Lanka which enter the e-commerce World just now, or any other startups which try to capture the online market demand, should have a website to communicate with their target customers, but it is not wise to invest millions of money for it. Usually, there are e-commerce web design companies in Sri Lanka requires millions of investment to setup a complete e-commerce website. If a startup online business, invest such huge investment on just web design, the business may not have enough funds to invest with marketing and operational activities.

2. Go Virtual & Save Office Rental

Once again the Coronavirus taught us a lesson that, teams can be still connected virtually and proceed with business activities. With the use of technology, and highly recommended technical tools in table, the businesses may save the rental cost for their office operational activities.

3. Go for Freelancers for Delivery

By hiring freelancers or outsource service agencies, the businesses can save cost of human resource management, and other human resource activities.

As there are more businesses entering the digital market space now, the competition on online market space is high, and the businesses should have enough finance to survive and market their products or services. So, as a cost-cutting mechanism, the business may save some of their money with e-commerce website design, office rental, human resource cost, and invest that money with online marketing activities such as social media marketing, search engine marketing, search engine optimization and operational activities. By investing in the marketing & operational activities, as business grows further, the business owners may go on adding extra features such as complete e-commerce platform, integrated payment gateway systems, setting up attractive outlets for customers to collect products/services etc.

How SEO Impacts Your Business In Sri Lanka

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The fundamental premise for having SEO strategy is to draw traffic from your target consumer group and thereby achieve sales growth and increase in revenue. But as a business in Sri Lanka it is important to understand that search engine optimization does not deliver top rankings overnight. It should be viewed as a continuous process. That is why it is useful to partner with a professional SEO company in Sri Lanka to create a healthy working relationship where we could guide you through the process step-by-step of the way.

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No matter what industry you are in, the competition among companies in Sri Lanka is becoming quite stiff. Therefore it is useful to apply strategic SEO techniques which would help set your company above the rest of the competition. It is also important that you build up online reputation and create a sustainable competitive edge via online market space. This can be achieved through SEO & Search Engine Marketing. With almost all companies operating within Sri Lanka now building their online presence, it is essential that you try to outperform your competitors in this aspect of online presence. The following are some of the positives brought about by search engine optimization.

  • Your website becomes more user friendly
  • You would be able to reach a wider target consumer group
  • Achieve better conversion rates

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Why SEO Is Essential For Business Growth

A major part of defining your business success within Sri Lanka is how aware your consumers are about your brand and the brand value created around it. This is one of the more hidden advantages offered through proper SEO strategies. But the impact is quite significant. It is found that consumers are more likely to see businesses which have higher search rankings and better online presence. Therefore it is a must that as an aspiring company in Sri Lanka that you build your brand awareness through SEO. We invite you to partner with us, your SEO specialist to develop SEO strategy for your success.

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